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Course Experience SAP Hybris Solutions

Monday 20 June, 2016

Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. What businesses need is a comprehensive approach to engage with customers consistently, across all touchpoints and functional activities, not just via stovepipe solutions for e-commerce, point-of-sale, marketing, social media, sales force automation, or customer service in isolation.

This course gave me detailed insight into SAP Hybris solutions, and let me see how SAP Hybris is reshaping Customer Engagement & Commerce (CEC) as a new software category beyond traditional CRM. In various demos and system exercises, I could experience how these solutions help to improve sales, enhance brand loyalty, optimize customer service, and increase marketing performance in the new digital age and along the customer journey. In addition, I also learned how SAP Hybris solutions can be adapted and integrated within the SAP Hybris front office and to back-office systems like SAP ERP or SAP S/4HANA.